LESSISMO

( Overview )

A full branding project for a men's hair removal salon — from naming to web. Started with the concept "Less is more," coined the name LESSISMO, and carried that worldview through every touchpoint: logo, typography, and site design.

メンズ脱毛サロンのブランディングプロジェクト。「Less is more」からコンセプトを立て、造語「LESSISMO」をネーミング。その世界観をロゴ・タイポグラフィ・Webまで一気通貫で落とし込んだ。